R&D Budget Planning for 2025

In an era defined by the speed of disruption, forever changed by AI, and squeezed by economic realities, effectively setting and committing to priorities is easier said than done. A company’s ability to achieve its objectives continues to be directly correlated to the R&D organization’s ability to define and execute against strategic priorities. This requires Finance, Product, Design, and Engineering all working together to make this possible.

This guide examines the challenges faced by Finance and Technical leaders during this post-GenAI age and offers guidance for teams as they begin their 2025 budget planning process, including:

• The business challenges disrupting planning for 2025
• Collaboration best practices between Finance and R&D
• Effective planning strategies when budgets are constrained
• The importance of investment allocation data for planning purposes