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Jellyfish Recognizes Elite Software Engineering Teams With Inaugural Illuminate Awards

Jellyfish names Hootsuite, Loadsmart, and Submittable the Best of the Best in Engineering Leadership.

BOSTON, November 3, 2022 — Jellyfish, the leading Engineering Management Platform (EMP), today celebrated World Jellyfish Day by announcing the winners of Illuminate, the company’s inaugural software engineering leadership customer recognition program. The awards, uniquely informed by data from the Jellyfish platform used by thousands of engineers across different industries, acknowledge the best of the elite-performing software engineering teams in three categories.

The winners of Illuminate 2022 are Loadsmart for Excellence in Engineering Operations, Hootsuite for Outstanding DevOps, and Submittable for Software Innovation. 

“Software engineers are the innovation engines of our society,” said Andrew Lau, CEO of Jellyfish. “With our platform data, Jellyfish is uniquely positioned to shine a light on the engineering leaders elevating elite-performing teams. We’re thrilled to recognize the Illuminate 2022 winners for demonstrating excellence in engineering and a data-driven commitment to innovation that is driving their organizations forward.”

The Excellence in Engineering Operations Award

This award recognizes teams who have transformed their engineering operations. Finalists achieved sustained excellence in their ability to regularly and quickly deliver value to their customers while balancing process, collaboration, and overall quality. The award focused not only on the improvements measured through engineering metrics, but also on the best practices instilled by leadership that will have a lasting impact on team performance for years to come. 

Loadsmart, the winner, ranks high among Jellyfish customers for weekly commits, issues resolved, and PRs resolved, while maintaining low cycle times. The logistics technology platform company also stood out as a highly collaborative engineering organization with impressive comments and PR reviews per employee, along with a team dedicated to developer productivity. 

“We’re excited by this award. It’s a consequence of the work our team is putting together,” said Gustavo Barbosa, VP of engineering at Loadsmart. “All of our engineering managers use Jellyfish to make more informed decisions — to be data-driven and have introspective conversations with our teams. It’s super important to know what we’re doing well, what we’re not doing so well, and how we can improve our execution and capabilities moving forward.”

The Software Engineering Innovation Award

This award celebrates engineering teams who prioritize innovation and growth work within their organizations. The finalists demonstrated a commitment to engineering that either increased revenue or reduced costs, while helping teams understand the value and impact of the work. 

Submittable, the winner, led a complete transformation from a sales-driven culture to a product-led culture in the wake of the COVID-19 pandemic. The social impact platform uses Jellyfish data to communicate their new approach to engineering planning and focus on innovation to the rest of the organization. 

“Submittable already had a strong philanthropic presence in the community and had made a huge impact across the country during COVID with the amount of lives that we had been able to positively impact,” said Jess Dulay, software development project manager at Submittable. “This made going into a corporate social responsibility focus a ‘no-brainer’ for us. So we hit the gas and we’ve been going ever since!” 

The Outstanding DevOps Award

This award recognized engineering teams that have adopted DevOps as a way of life within their organizations and exemplify the principles communicated by the DORA team years ago. Finalists demonstrate consistent commitment to DevOps principles and sustained excellence across DORA metrics, which are measured within the Jellyfish platform. 

Hootsuite, the winner, implemented objectives and key results (OKRs) across its departments, while using Jellyfish to transform its engineering leadership practice. The engineering team’s collective DORA metrics — including deployment frequency, lead time, and change failure rate — were consistently well above “elite performance” as determined by the DORA group’s 2022 State of DevOps report

“Over the past few years we’ve made strides in our DevOps processes that have enabled us to perform at a world-class level, implementing practices and tools that incorporate continuous delivery, feature flagging, blameless post-mortems and true self-service interfaces for our platform components,” said Alex McRoberts, senior software development manager at Hootsuite. “In the past twenty-four months, we’ve had a strong focus on service-level objectives (SLOs) and error budgets, ramping from zero SLOs and no understanding of how we can leverage error budgets to prioritize investment, to over one hundred twenty SLOs and teams regularly spending time on reliability work today.”

This year’s Illuminate winners represent the best of the best in software engineering. Loadsmart, Hootsuite, and Submittable are leveraging data to elevate their teams and paving the way for the next generation of engineering leaders. The winners will be recognized during a live webinar on December 6. 

To learn more about Jellyfish and its customers, visit


About Jellyfish

Jellyfish is the leading Engineering Management Platform that enables engineering leaders to align engineering work with strategic business objectives. By analyzing engineering signals and contextual business data, Jellyfish provides complete visibility into engineering organizations, the work they do, and how they operate. Companies like Mastercard, Priceline, ZoomInfo and PagerDuty use Jellyfish to optimize the allocation of engineering resources to focus their teams on what matters most to the business. For more information, visit