What is Engineering Management?

Engineering Management is about how we lead engineering teams to be successful in the complex setting of a business enterprise. Engineering management isn’t just about delivering software faster or making engineers more productive. It’s about guiding the team in the same direction as the business, about continuously improving, and it’s about being the voice of engineering as a part of the decision-making process of the executive team.

We split Engineering Management into three main practices:

The Importance of Business Alignment

Most engineering leaders focus on the operational aspects of the job – engineering execution and people management.

The practice of business alignment is often overlooked or made difficult by other executives, but it is necessary for the management of a successful engineering organization. This is the strategic practice of Industrial Engineering Management, and all operational decisions depend on it.

Until you know that your team is working on the right thing, it doesn’t matter how efficiently the team works or how fast it ships code.

An Engineering Management Awakening

Engineering leaders are learning the importance of business alignment. They can influence the strategic direction and have a say in business decisions – like which projects to fund, how to handle compensation and headcount.

Engineering leaders are moving from the art of estimating and guessing at engineering efforts to the science of measuring, visualizing, and accurately forecasting; from traffic lights, bullet points and mistrust at executive meetings, to data-driven insights, business metrics, and executive buy-in.

From executing someone else’s strategy, to driving their own destiny.

Engineering Management Platform

Engineering Management Platforms (EMP) provide complete visibility into engineering organizations, the work they do, and how they operate. By analyzing engineering signals and contextual business data, EMP enables engineering leaders to align engineering decisions with strategic business objectives and deliver the right software, efficiently, on time.

With EMP, engineering leaders can focus their teams on what matters most to the business, delivering results faster, and driving decisions and strategy forward.

Learn About Jellyfish EMP

EMP in Action

Case Study: Smartsense

SmartSense by Digi

SmartSense by Digi increases engineering allocation to roadmap by 36% to ship new unified platform to market...

Case Study
Case Study: Buildium


Buildium increases engineering utilization 24% by aligning engineering with strategic business objectives...

Case Study
Case Study: Salsify


Salsify improves profitability with cost capitalization and focuses teams on R&D innovation...

Case Study

The State of Engineering Management in 2021

This year’s report covers some common challenges facing engineering leaders today, and outlines some best practices around visibility and alignment to help strengthen these engineering teams.

See how Jellyfish enables engineering performance and strategic alignment

Align Engineering Work With Your Business Priorities

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